Earlier this week my colleagues and I were discussing new advertising opportunities that are emerging through the integration of social media into traditional marketing channels. One stat that amazed us was the staggering 59% of people that consume television and the Internet simultaneously (Neilson, 2011). This led us nicely onto our daily dose of celebrity gossip, and that fact that Beyoncé had announced her pregnancy at last Sunday night’s MTV video music awards and how it got people tweeting.
If there is a football game on television I tend to steer clear of Twitter. I don’t know who the players are, the managers or the ref, therefore I don’t understand the trending topics in my right hand panel. It’s even worse when Manchester United are playing- I follow three passionate fans and I get a blow-by-blow account of the match streaming live into my news feed. I have been known on an occasion to complain to my followees, telling them to pipe down.