Promoted tweets hit the UK

Twitter BirdThis week, Twitter have announced that within the next month they will finally roll out promoted tweets to the UK, after the feature has been successfully trialled in the United States over the summer.

So what can British tweeters expect from the change and what exactly is a promoted tweet?

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Beyoncé breaks Twitter Record

Beyonce at the VMA'sEarlier this week my colleagues and I were discussing new advertising opportunities that are emerging through the integration of social media into traditional marketing channels. One stat that amazed us was the staggering 59% of people that consume television and the Internet simultaneously (Neilson, 2011). This led us nicely onto our daily dose of celebrity gossip, and that fact that Beyoncé had announced her pregnancy at last Sunday night’s MTV video music awards and how it got people tweeting.

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